Empowering the Gold Industry to New Levels of Transparency and Verification
Ava Global is delighted to share its collaboration with trueGold, a subsidiary of SMX (NASDAQ:SMX) to enhance the technology firm’s ability to preserve and verify the traceability of gold within the global supply chain.
trueGold's molecular marking technology is a groundbreaking system, which creates a fully traceable and verifiable supply chain for gold. From mining to the marketplace and recycling; trueGold is bringing new levels of transparency and accountability to companies to confidently meet stringent industry standards, as well as verify its exclusive use of ethically sourced gold.
By collaborating with trueGold, Ava Global enhances its mission to bring new levels of transparency and accountability to secure global logistics. Ava Global remains steadfast in its commitment to delivering visibility throughout the supply chain, using next-generation technology to assure customers and stakeholders that each stage of the gold's journey has been verified and safeguarded.
Chris Fergus, CEO of Ava Global, highlights the partnership's impact, saying, "In a world where consumers and industries alike demand transparency, our collaboration with trueGold is transformative. By combining our secure logistics expertise with trueGold's molecular marking technology and its digital platform, we're not just moving gold; we're delivering trust and accountability at every stage of its journey. This partnership is setting a new standard for the industry, empowering every stakeholder to be able to verify the origination and history of the gold they handle. It's a pioneering step toward a future where traceability and responsibility aren't just features-they're foundational expectations."
By leading the way in its transparent and traceable approach to logistics, Ava Global exemplifies that it can meet the demands of modern transportation needs; adopting next-generation technology to give confidence and assurance that high-value shipments are safe, secure and traceable.
